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Saturday, October 17, 2026
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The Video Platform Offers Users Power to Reduce Artificial Intelligence-Made Media in Timelines

Users will soon have a fresh option that permits them to cut down on the quantity of artificial intelligence-produced content appearing in their feeds. This step comes as the service announced that it now features in excess of 1 bn AI videos.

Testing and Rollout

This change is in a pilot phase over the following weeks before a full-scale release. This advancement comes amid a increase in AI content, spurred by recent video-generation tools.

AI Content on Other Platforms

Studies have shown that almost 10% of the most rapidly expanding content creators on a competing service primarily display content made by AI. A considerable share of this content is considered mass-produced AI material, a term for poor-quality, bulk-generated content that is frequently absurd or surreal.

Based on user feedback that a lot of users enjoy content created using AI tools, including digital art to informative clips, and we want to offer the community the option to see more or less of that, depending on their own likes,” stated a spokesperson.

Scale of AI Content

The platform disclosed that there are now 1.3bn videos on its service labeled as artificially created. In total, over 100 million videos are uploaded to the platform daily, making clips made by AI a relatively small part of its total content library.

How to Adjust Settings

Viewers will be capable of reduce or increase the level of artificial media they view by opening the “manage topic” setting in the app and choosing “AI-generated content”. Further subjects that currently be adjusted under the tool cover current affairs, clothing, aesthetics, and choreography.

Platform Guidelines

Its rules mandate creators to tag convincing artificially created content, and it forbids harmful fake videos of well-known individuals or critical incidents. Any realistic AI video that is unmarked can be removed under its community policies.

Additionally, the app will from now on apply an “AI-made” label to content created with its proprietary AI systems, or detected by an collaborative effort for recognizing artificial media. This measure is designed to stop users from attempting to bypass the disclosure requirement.

AI Literacy Programs

The company is additionally introducing a $2m educational fund for experts and groups to develop learning resources about using AI responsibly. This project will assist charitable organizations specializing in educating computer science.

Platform Protection

The platform has defended its safety measures, during controversy over intentions to make redundant numerous review team members in Britain. The company is set to reduce a significant number of roles in its trust and safety team in London, with trade unions and online safety experts raising concerns that staff are being displaced by AI moderation.

A senior executive explained that people-led review would continue to be important, but artificial intelligence can safeguard staff by eliminating the most graphic content prior to it has to be seen by people. TikTok announced a notable drop in explicit and harmful content reviewed by content reviewers over the last 12 months due to intervention by its AI tools.

It is vital to balance people and machines to keep the platform safe,” she said. “We’ll have staff as part of that process, but we additionally believe it’s very important to minimize viewing of harmful content as rapidly, which is where a significant AI assistance is proving valuable process content quickly.”
Written by

Jose Carr

A digital strategist with over a decade of experience in web development and brand storytelling.

Dynamic Spin Studio

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